Cinestox needed a brand and platform built from nothing — for a category that didn't exist. A movie data research lab serving both serious investors and passionate fans, with no visual reference to draw from.
Defined Cinestox's positioning, visual language, and tone — building a brand that could credibly speak to both film investors and casual movie fans.
Designed the full web platform — information architecture, data visualization patterns, and a component system optimised for dense research content.
Built and shipped the production site in Next.js — responsive across devices, optimised for fast data rendering and SEO.
Cinestox needed to feel authoritative enough for an investor and accessible enough for a film fan. The identity system — built around a deep crimson and gold palette — draws from the visual language of cinema while signalling the precision of financial data.
Platform Screens
Built and shipped
Design System
Void Black
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Cinestox Crimson
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Gold
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Deep Navy
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Off White
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Slate
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In 12 weeks, VelossaLabs delivered a complete brand identity and production web platform for Cinestox — India's first movie data research lab. The platform launched to 5,000+ active researchers in its first quarter, with a 4.7★ satisfaction rating. Cinestox went on to become the parent company behind CineTrade, VelossaLabs' next engagement with the same team.